Art Direction: Jacobi Mehringer & Cory Mickle
Film: Jacobi Mehringer
Photography: Cory Mickle
For Brooklyn-based Vodka company Harridan, we created the Paranormal Reserve. An extremely limited batch of their premium vodka that had been aged inside three of America’s most haunted houses — The Conjuring House, the Villisca Axe Murder House, and the Trans-Allegheny Lunatic Asylum.
This was concepted and executed as a side project for my friends at Harridan Vodka.
The Paranormal Reserve was sold out on the same day it launched, and was seen by over 21 million people, impressive for a start-up brand with less than 2,000 followers.
Impressions: 4,8 million
Earned Media: $8.3 million
Return on Investment: 1,037%
Concept to Creation: $8K
Coverage on 100+ news sites.
Sold out in 11 hours
Sustained Coverage for 10 days
BROBIBLE
Selected Press
Z100:A Vodka Brand Is Releasing Bottles "Aged" In America's Most Haunted Places
Takeout: This Paranormal Vodka Was Rested In Ultra-Haunted Locales
Comicbook: Paranormal Reserve Vodka Is Made in the Most Haunted Locations in the United States
Mashed: This Spooky New Vodka Rested In The Most Haunting Places
UrbanDaddy: This Vodka Is Haunted! Harridan Paranormal Reserve Was Rested in America's Most Haunted Houses
Men’s Gear: Harridan Aged Its Vodka For 7 Days In America’s Most Haunted Places
Bloody Disgusting: This Paranormal Reserve Vodka Was Aged In Haunted Locations Including the ‘Conjuring’ House!
Johnson City Press: Harridan’s limited edition bottles rested in some of America’s Most Haunted Houses
Bevnet: Harridan Vodka Launches Paranormal Reserve For Halloween
Yahoo: Horror Fans: Harridan Vodka's Paranormal Reserve is the Spirit You Need this Halloween
Featured on Uncrate: Harridan Paranormal Reserve Vodka
Cocktails Distilled: Harridan Vodka Gets Spooky With Paranormal Reserve
